Research & Insights
Featured Publications
Suspect to Customer Journey of a Real Estate Buyer in India-An Effective Lead Management Process that Driving the New Generation Sales and Marketing: A Case Study of an Indian Real Estate Developer
National Journal of Real Estate LawMay 15, 2025
This paper explores how a structured lead management process improves sales and marketing outcomes in the Indian real estate sector. Through a qualitative case study approach, we integrate theoretical models with practical insights to map the transition of a real estate buyer from a suspect to a confirmed customer.
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The Impact of Urban Greening on Residential Real Estate Development in Bhubaneswar, Odisha, India
BPAS PublicationsJul 31, 2024
Scopus
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Triskaidekaphobia: The Role of the Dreaded 13th Floor in Shaping Investment Preferences in the Indian Residential Real Estate Market
National Journal of Real Estate LawFeb 12, 2024
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Numerology and Real Estate Investment: A Study of Superstitions and Beliefs among Indian Investors
Sinop University & KCC Institute of Legal and Higher EducationDec 1, 2023
ISBN 978-93-94795-91-4
The Urban Tapestry: Unraveling Cultural Threads in Real Estate Choices in Gurgaon, Haryana, India - A Literature Review
ScopusOct 30, 2023
Scopus
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Revitalizing Real Estate Professionalism: Assessing the Impact of RERA on Channel Partners in India
ScopusOct 25, 2023
Scopus
IMPACT OF COVID19 ON THE GROWTH OF INDIAN AND ODISHA'S ECONOMY IN REFERENCE TO REAL ESTATE SECTOR
International Research Journal of Management Sociology & HumanitiesApr 22, 2022
UGC
Effect of Covid 19 on Customer’s Buying Decisions in the Real Estate Sector
INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWSAug 23, 2021
UGC
M-LEARNING " THE DIGITIZATION IN HIGHER EDUCATION"
PRAYAS - The Annual Techno-Social Magazine (Volume 5)Apr 11, 2018